1980 Jeune Afrique Cigarettes

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dyck-A873.jpeg
Alternative Title
Jeune Afrique
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P7192628.jpg
Date Created
1980-11-26
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Volume Number: 1038
Note
Marlboro. The Gold Rush contest. 1st Prize: US $5,000, 2nd Prize: US $2,500, 3rd Prize: US $1,250, 4th-50th Prize: US $50 *Or the equivalent amount in local currency (according to legislation). On the opposite page, the map of the Marlboro Gold Mine is divided into 15 squares. Marlboro gold nuggets are found in 3 of these squares, but which ones? To participate, it's very easy: 1. guess which squares contain gold and mark them with a cross; 2. find, (in three words maximum) an original name for the Marlboro mine; 3. detach the opposite page and send it to: Marlboro Gold Rush, Brillancourt 4, 1006 Lausanne, Switzerland. This address can be stuck on your reply envelope. No correspondence, other than entry forms, will be accepted. Only one entry per person. Only the correct answers will be accepted and only the most original names, proposed for the Marlboro mine, will designate the winners (the judges' decision will be final). Deadline for receipt of entries: December 31, 1980. Minimum age for entry: 18 years. The competition is open only to residents of Africa. The list of winners will be published in this magazine in April 1981. Marlboro, the world's best-selling cigarette. [Under the game] Name ___________, Age ___, Address ________________________ (Country) Marlboro, the world's best-selling cigarette. My proposal for the name of the Marlboro mine is _________________________ (Three words maximum).
Abstract
The ad is frame with the same design on Marlboro cigarette cartons. On one page, a cowboy rides a horse through a pioneer mining scene. Below this image is a cross-section of the underground part of a mine. This is is the game that participants have to fill in to enter the competition. The competition details and instructions are on the other page. In a corner is a carton of Marlboro cigarettes.
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Emma Chilton